CRAFTING THE
TACTILE BRAND WORLD OF
FRED OLSEN CRUISE LINES
Categories: TVC, DIGITAL DESIGN, ART DIRECTION, BRAND IDENTITY
There's something to be said
for being small.
As a small (but mighty) team, we launched a new brand identity for Norwegian cruising giant, Fred. Olsen Cruislines. Drawing on textures and designs from their much-loved ships, and with close involvement from company chairman
Fred. Olsen Junior, we created a series of illustrations which formed the basis of their new brand look. We then wrote and produced a campaign to launch it across TV, print and digital. Over a two-year partnership we produced two catalogues, weekly print ads, in-ship menus, key-cards and merch. And their customers fell in love with the little ship that could.

